Brooke and I have reached the point where we are ready to trade in/up/out of our old vehicles. I’ve had my eye on a shiny new truck, and she wants a sleek, fuel efficient car. We spent some time researching pricing, trim, option packages, and financing options. During all of our research, however, we never stumbled upon this secret until I was tipped off by a clever salesman!As is my nature, I scrutinize every detail of a car buying transaction. The MSRP, sticker price, trade in value, financing rate, add-in options, and dealer incentives all pass under my microscope lens during the negotiation. Once I had worked what I considered to be a great deal, I asked the salesman if he knew of any additional discounts. He thought momentarily, and ran through the manufacturer incentives.
Disclosure: We get a commission for links on this website. You don’t have to use our links, but we’re very grateful when you do. Opinions expressed here are the author's alone, and have not been reviewed, approved or endorsed by our partners. Here’s our Advertiser Disclosure.
Manufacturer Incentives – These are rebates that the manufacturer offers to the dealer, which they can pass along to customers to entice a purchase. “Bonus Cash of $2,000” or “GM Finance incentive of $1,000” are examples. These result in direct savings to the price of your car. In my case, General Motors has a hidden set of incentives known as Private Offers. These offers are like a last ditch effort to get you from the website into a dealership, by offering up to $1,500 off the price of a new vehicle. So, how do you get one of these private offers??
I can only speak specifically for Chevrolet here, but I believe that any GM model will work with this method. This exact method worked for BOTH mine and Brooke’s car purchase! I believe that GM will promote various car models with this method, but I specifically searched for Impalas and it worked TWICE.
- Adjust your browser settings to private and disable your popup blocker. This also works on mobile, as I did both with my iPhone while SITTING IN THE DEALERSHIP!
- Visit the Chevrolet website. (or GMC, Cadillac, etc.)
- Select “Cars”
- Select “Impala”
- Select “Build & Price”
- Select “Step 1: Trim” and pick 2LT
- Continue to build your car until a pop up screen opens. It should state that you are getting a private offer with a dollar amount. Mine was “up to $1,500.”
- Fill in your information and submit. It will generate a form with an authorization code and PIN. Take this to the dealer for your discount!!
These incentives are not transferrable to other people – you must find them yourself if you’re purchasing the car. However, if you are searching an Impala when you get the offer, it can still be used for another car/truck model per the offer terms! There you have it! We saved $1,500 on a Silverado and $1,000 on an Impala! Total savings of $2,500 for 5 minutes of web browsing inside the car dealership!!
Hat tip to Josh and Bill at Jim Falk Chevrolet for this great tip! If your’e looking to buy a Chevrolet, Buick, or GMC, these are the guys to work with! They sell cars & trucks coast to coast through the website and will ship directly to your door. I thoroughly enjoyed working with them. Let them know I sent you, and I’ll get a nice little referral bonus 🙂
Editorial Disclaimer: Opinions expressed here are author's alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.
Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.